Five Crisis Communications Fundamentals Every Organization Needs to Know
Access to Accurate Information Will Help Decision Makers Stop a Crisis Plenty has been written about how digital media has changed crisis communications. That makes sense, because the pace of scrutiny has accelerated with everyone carrying devices that can instantly broadcast video to a worldwide audience. What’s more, digital media creates a platform for people to express outrage, and that backlash can really sting. That said, the core fundamentals of crisis communications remain unchanged from when I entered public relations more than 20 years ago – and they go back a lot further than that. Crisis communications is sometimes portrayed as a way to deflect responsibility or explain away a problem. In reality, crisis PR’s most important role is to aid in stopping human suffering and the potential for harm to the community as quickly as possible. Crisis communications does …